Click-Through Rates Archives - Content Strategy Courses

A/B Testing Website Headlines for Improved Click-Through Rates

September 9, 2024January 21, 2018 by Flanna

A/B testing website headlines for improved click-through rates is a powerful strategy for optimizing your website’s performance. By testing different headline variations, you can identify the most compelling and effective headlines that attract more clicks and drive traffic to your content. This process involves creating multiple versions of a headline, displaying them randomly to website … Read more

Email Subject Lines That Drive Content Engagement

September 7, 2024January 13, 2018 by Cerys

Email subject lines that drive content engagement are the first impression your email makes on your audience. A compelling subject line can make the difference between a reader opening your email and deleting it without a second thought. This is because the subject line is the only thing that stands between your email and the … Read more