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Hi, I'm Julia.

I teach content strategists and marketers, both freelance or employed, how to use proven content techniques to create, manage, and upkeep a high-performing brand content marketing strategy.

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All-Access Course

Change your life and uplevel your content skills today. The 6-week, 6-module Practical Content Strategy Certification Course teaches you the major skills behind–and how to build–a working, high-ROI brand content strategy in an easy-to-follow, on-demand lesson format. Included: private student community and mentoring from Julia in the All-Access with Mentoring level. BONUS: You can get the published, written guidebook to the course from Amazon below.

Guest Expert Instructors

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Sujan Patel
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Steve Rayson
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Michele Linn
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Ryan West
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Dan Levy
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Shani Taylor
Practical Content Strategy and Marketing Book Cover

Get The Course Book On:

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“Julia is absolutely the best Sherpa for your journey up the content marketing mountain.”

Mark Schaefer, Author of KNOWN
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“Most content marketing books that cover high-level theories, frameworks, and case studies are entertaining, but ultimately forgettable reads. Practical Content Strategy & Marketing includes all of the above, and most importantly is interspersed with prompting questions, actual examples of copy, and fill-in-the-blank exercises that leave you not just with a comprehensive overview, but with a mastery of all things content marketing.”

Pawan Deshpande, CEO & Founder, Curata
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“There are a lot of little details in content marketing. Julia covers them all. Practical advice on every page. Onsite and off-site content. Search and social. Strategy and execution. You’re holding in your hands a complete guide by an expert who has done it all.”

Andy Crestodina, Co-Founder & Chief Marketing Officer of Orbit Media Studios
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“My mind is blown! Julia McCoy has mastered content marketing and lays it all out in this perennial book. It’s an incredible, comprehensive, hand-holding guide that shows you everything under the sun. It should be required reading for anyone pursuing a career in the field. An incredible amount of research has gone into crafting this masterpiece. It’s filled with endless takeaways. After reading this book, you will be empowered to take action with everything you’ve learned in these pages.”

Madalyn Sklar, Twitter Marketing Expert

All-Access Course

6-week self-paced course

All lectures, content, curriculum

Certification after completion

Instructor mentoring and review

One Time – $997
(or 12 payments of $99/month)

6 Modules / 88 lessons / 36 hours

See What's In It

Since you receive access to all the content as soon as you purchase it, you can absolutely take it at your own pace! In the all-access pass and in the classes, you’ll be able to join our private Facebook student community and get help on any questions, at any time.

Yes! You will immediately receive access to all the course content when you enroll. This applies to both the modules containing single lessons, and the all-access pass with over 75 lessons, six workbooks, and a library of resources.

Yes! Your enrollment purchase guarantees your lifetime access to the course.

We do! Contact us for custom discounts for agency training at: [email protected].

Student Success

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This course has improved my ability to understand and create content strategy, and help me convince potential clients why content is important. I truly believe that this course will not only help me improve my skill as a content strategist, but position me as one of the few content marketing pioneers.
Brittany Brander, Content Strategist, Full Story
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Julia McCoy is the course creator, and the main reason I invested in the Practical Content Strategy Certification Course. If you follow content marketing, Julia’s name pops up all over the place. You get what you pay for, and this course is worth every penny. It doesn’t just skim the surface, it’s a deep dive into content strategy.
Mariana Norton, Writer/Owner, Your Web Content Writer, Full Story
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The course info is intuitive, easy to understand and simplifying a lot of the mystery behind Content Strategy. The way you communicate the video presentations are enlightening and motivating. The material is very dynamic to 2017 and helping to enhance my skills with the promise of potentially offering this type of expertise as a value to my print customers. Thanks for producing such a quality course.