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All-Access Content Strategy Certification Course

Content strategy is in demand, and it’s time for a go-to, strategy masterplan on the subject that produces viable, working results.

By 2019, MarketingMag says that content marketing will be worth $300 billion as an industry. In 2017, content marketing is a leading area where companies plan to add new staff (Creative Group survey). The salary for these positions is predicted to rise by an average of 3.6% just this year alone.

Online content is in huge demand. There’s a major shift happening in marketing from the traditional “cold sell” to helping your customer by providing useful information. And content marketing is just that — a way to proactively help customers with valuable, relevant content. But the truth is that without a practical, ROI-focused content strategy, content creators won’t be effective in their content marketing.

Are you actually creating content worth publishing? How do you measure – and know if you’re getting – results? How can you convince your clients that content is truly worth the investment? How can you be effective and results-oriented with your own content?

Fact: only 9% of B2B companies feel confident about their strategy, a huge decrease from those that are creating content (94% of small businesses).

The problem facing the industry isn’t convincing people that content marketing is important: the problem is coming up with a content strategy that works.

Invest in a Proven Course Backed By A Bestseller, Guest Experts, and Real-World Teaching

In this course, I’m going to teach you how to create, execute, and maintain an effective, ROI-based brand strategy. 

Step-by-step, the Practical Content Strategy Certification Course will show you how to map out, create, promote, and track high ROI content for you, your clients, or your boss.

Learn everything that great content marketing calls for–from finding your sweet spot in an authority-building topic niche, all the way to creating, optimizing, and publishing SEO or audience-focused content and much more.

You’ll even have a working brand strategy for your portfolio, ready to go, by the end of the course.

Taught from a front-end (user, customer, content creation) perspective with a touch of back-end (software, processes) perspective, you’ll learn everything you need to know about content strategy at a beginner to intermediate level, and how to plan and create great content that produces results for any brand.

What you get: a LIBRARY of video tutorials on every subject in content marketing, guest experts, proven systems, a mastermind group, community, and a corresponding bestseller.

This course ISN’T a fly-by-night, superficial course created in a short amount of time.

I spent seven months and over 1,000 hours, drawing from my full-time experience building my own content marketing career, to produce a course that focuses on practical teaching.

What’s more, before I even started creating the course, I surveyed content marketers and emerging strategists for their industry pain points… And mapped out this very course based on their feedback.

This course teaches systems you can implement in your day-to-day content marketing, time and time again. Bonus: I’ve invited guest experts from leading publications to share their knowledge inside the curriculum. Joining me to produce several of the lessons are top content marketers, digital marketing influencers, and content tool founders:

  • Michele Linn, VP of Content at Content Marketing Institute
  • Sujan Patel, Digital Marketing Rockstar / Entrpreneur
  • Steve Rayson, Co-Founder at BuzzSumo
  • Ryan West, Customer Success Team Lead at SEMrush
  • Dan Levy, former Content Director at Unbounce
  • Shani Taylor, Customer Success Manager, Airtable


All-Access Course Certification

Practical Content Strategy & Marketing: a bestseller in three Amazon categories! 

November 30, the accompanying guidebook to the all-access certification course was published. This is a 365-page in paperback and ebook, available on Barnes and Noble, Amazon, and iBooks.

The book is already a bestseller in 3 categories on Amazon. Watch what Mark Schaefer had to say about the book (he wrote the foreword).



“The ‘real-world,’ ROI-focus of Julia’s new course is a reason I’m excited to contribute, and add my process and knowledge of content promotion skills and tactics.”

— Sujan Patel, Entrepreneur, Author, Startup Founder, Marketer

Teaching: Content Promotion

Learn Online Content Strategy in 6 Weeks or Less With this Practical, Easy-to-Digest Course

content strategy certification

Stop being overwhelmed by content strategy today. Learn how to find your keywords, discover your audience, and create high ROI content!

To be effective at content, you need a strategy. I’ve created this certification course to answer an industry need for a practical approach to planning out content for brands and businesses in any niche.

In this course, I’m going to teach you how to create, execute, and maintain – from the ground up – an effective brand content strategy.

You’ll learn the cores of a profitable brand strategy:

Throughout the training curriculum, you’ll learn everything you need to know about content strategy at a beginner to intermediate level, and you’ll learn how to plan and create great content that produces results for any brand. I’ve designed this course to be very easy to understand, follow along, create and implement immediately, with many “AHA! I got that!” moments along the way.

To date, I’ve built a presence worth over five figures PER month in organic, non-paid traffic and rankings, through the high-ROI content tactics I’ve learned by trial-and-error:

And, I’ve created some of the top-read, top-shared content on platforms with hundreds of thousands of readers and guest contributors.

Wouldn’t it be amazing to look over my shoulder as I create a month of high-ROI content?

Creating content and discovering amazing keywords, after six years of making a living from doing it, is second nature to me. I know what to look for, how to spot them, and even how to spot an immediate “plug” to throw a high quality, potential lead-earning link right there in the rankings – which could be ROI tomorrow while you’re waiting on the content you create to rank.

For the first time ever, I’m revealing exactly how I do this. I created several video lessons you’ll watch in my course where I plan out a month of content for my agency site – and you get to watch every single step!

Hands-on Student Training During Every Module: Creating a Practice Content Strategy

I’ve always believed that people learn best with hands-on practice, putting into action something you’ve just learned. So, at every stage of the training, you’ll be putting together a real content strategy for a fictitious client, built step-by-step as you go through the modules.

You’ll build the fictitious client strategy through each lesson you learn. By the end of the course, you’ll get to sit back and enjoy the beautiful, working, and cohesive brand content strategy you just built from scratch!

Here’s how it all breaks down:

In this training, you’ll learn how to build a core, profitable, content strategy foundation, which is broken up into these phases:

1. Core Foundations of an ROI-Based Content Strategy: You’ll get a full introduction to content strategy, how to set goals, an introduction to communication for your clients around content strategy and marketing, your first workbook, multiple resources and even a diagram and explanation of the main types of content teams.

julia teaching

2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines: This is the basis of creating content that reaches and impacts your targeted reader (potential client/buyer). You’ll learn how to identify your audience; create a persona around their likes, dislikes, and interests – and find their biggest questions in seconds.

You’ll also be able to map out content for your persona to the common sales buying cycle and stages of awareness.

3. Understanding Keywords, SEO Opportunities, & Creating Keyword Reports: The secrets of great keyword and topic discovery will be completely demystified in this section! Worried that you’ll be overloaded with a list of tools to use? Think again. In my years of content marketing, I’ve learned that less of the “right” tools can be far more – your time is saved, and you only need a few real features in a tool to get to the meat of keywords and topics.

I’ll show you, step-by-step, how to use less tools and get more results – saving you time and helping you invest in the biggest bang for your buck when it comes to SEO and content discovery tools.

Using the best tools on the market, you’ll learn how to discover amazing keywords.

You’ll also learn how to validate topics and immediately discover trends using a leading content discovery and analysis tool.

3. How to Build Content Cores (Your Content House) for an Authority Presence Online: You’ll learn what content types are truly worth the investment for different brands and industries, and what costs to expect along the way.

4. Practical Content Creation (Your Site & Guest Platforms): This is where you’ll learn the nitty-gritty of how to create content for the places where you’re building your authority online. You’ll get 20 lessons with practical exercises, templates and worksheets included in this module.

module 5 content creation

5. Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance: “Editorial calendar” woes begon! This ugly content term that usually translates to “a lot of unnecessary work” will be completely redefined with what I’ll teach you in this section. Seriously! Using a low-cost, super simple tool, you’ll be able to put together everything you just learned in the previous sections and build an editorial calendar in minutes that any client will be able to understand at a glance. You’ll learn how to measure for and write down an attainable goal for every single piece of content you put down on the calendar, enabling you (or your client) to track ROI from each post.

PLUS… When do you publish, where do you publish, and how the heck do you promote it? I’ll address, at entry-level, all of these questions and teach you a success launchpad that you can apply to any brand, in any industry – with case studies of what works, and what doesn’t.

You’ll also learn about content maintenance, updating, and tracking. Content can’t be created to “set and forget,” no matter how evergreen it is. Instead, it’s an investment that pays off over time – and for best results, you need to know how to track, update, and maintain your content so the clicks you get on your content translate to solid ROI as time increases.

You’ll learn one of the easiest methods I use daily to track position changes, and you’ll be able to immediately see the posts that begin to rank (or report to your clients on their rankings) – plus, download and save a handy-dandy checklist of what to start updating and maintaining to maximize your CTRs when your content starts climbing in the rankings.

Bonus Sections: At the All-Access level, you’ll get access to my exclusive video interviews with experts, bonus cheat sheets, blueprints, and easy-to-follow checklists. You’ll also get a video demo of how I successfully approached and was published on a leading guest platform within 48 hours of approaching the editor (step-by-step revealed – for the first time)! You’ll even get access to the files I personally use to sell my clients. This is a huge value add for any freelancer / agency staff member. I have more bonuses lined up that I’ll reveal at launch, which will add a lot of value to the results you’re able to take away as a Certified Content Strategist!

As you create a content strategy and go through the sections in this course, you’ll learn:

  • How to define your customer/audience persona – clearly and quickly.
  • How to define your customer needs and create content that answers those pain points.
  • Know what topics to address to attract and retain your ideal customer through content.
  • How to split up your content focus (for any brand in any industry) into just two main and manageable directions, each time.
  • How to find and go after the right keywords that will result in ROI – it’ll be second nature after I teach you what I know.
  • How to focus and create content types worth the time.
  • What SEO to incorporate into your content creation to make sure people Googling your keywords can find your content (tip: they’re easy – none are technical).
  • Create an editorial calendar (easily: I’ll show you a few of my favorite, free to low-cost investment platforms to use).
  • How to guide your clients through content consultations (with templates and blueprints ready to go!).
  • Set content expectations, measure ROI, and know what to update when.

In the six core modules (plus a BONUS vault of resources like swipe files with templates on how to conduct a content consultation, hiring manual and templates, and more), you’re actually doing the skills you learn through 12 BSEs (Brand Strategy Exercises) where you build an entire brand strategy, exclusively developed for this course by instructor Julia McCoy.

You’ll hit the ground running in just six short weeks with a sample Brand Content Strategy that you’ve created from scratch, and can now use in your portfolio to showcase your skills to clients.

All-Access Certification Module List

  1. Module: Core Foundations of an ROI-Based Content Strategy
  2. Module: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines
  3. Module: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports
  4. Module: How to Build Content Cores (Your Content House) for an Authority Presence Online
  5. Module: Practical Content Creation (Your Site & Guest Platforms)
  6. Module: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance
  7. BONUS: Vault of Resources, Swipe Files, Guest Expert Video Interviews

Private Student Community

Would you agree that accountability is important?

Especially with a massive end goal of creating your own test Brand Content Strategy from the ground up! It’s necessary to feel a level of accountability and talk to other students going through the same lessons and exercises that you’re in the middle of.

That’s why we’ve set up an exclusive FB group just for you and your fellow students to access from Day 1 of class start day!

In the Content Strategy Certification All-Access, you’ll get your ticket into a private student community.

Get peer review, help from our teachers (Julia & team), and achieve better success along the way.

Here’s a glimpse of the conversations that happen in our private student group:

What Students Are Saying About Julia's Content Strategy Certification Program

julia mccoy

Primary Instructor

Julia McCoy: Instructor, Course Creator
Content Marketing Expert, CEO at Express Writers, Author

Full Bio

Julia is the primary instructor for this module.

sujan patel

Guest Expert Instructor

Sujan Patel: Digital Marketer and Co-Founder of Web Profits

Full Bio

Guest Presenting Lesson 1: Content Promotion Strategies [Tools and Tactics]

ryan west

Guest Expert Instructor

Ryan West: Customer Success Manager at SEMrush

Full Bio

Guest Presenting Lesson 12: How to Track Your Rankings, Set Up Competitor Research, and Maintain Positions in SEMrush

Dan Levy

Guest Expert Instructor

Dan Levy: Content Director at Unbounce

Full Bio

Guest Presenting Lesson 6: The Cost & Return of 10x Blogging

shani taylor

Guest Expert Instructor

Shani Taylor: Customer Success at Airtable

Full Bio

Guest Presenting Lesson 10: Advanced Editorial Calendar Building Tutorial

michele linn

Guest Expert Instructor

Michele Linn: VP of Content at CMI

Full Bio

Guest Presenting in Module 1 & Module 4

steve rayson

Guest Expert Instructor

Steve Rayson: Co-Founder of BuzzSumo

Full Bio

Guest Presenting in Module 5

FAQ: What Kind of Experience Do I Need to Have?

Even if you’re a newbie with just a tad of experience at the outset, or if you know the ins and outs of content, this advanced, thorough course will take you from “beginner in content strategy” to “expert.” You’ll be ready and excited to implement everything you’ve learned, right away.

The All-Access Certification Course is ideal for freelancers, marketers, consultants and agency members who have created content for clients, have a working portfolio, and are looking to advance their career and grow their skills. This, however, is not a good fit for beginners that have never read or published a blog.

Never again:

  • Create content that no one reads (you’ll create content on the right channels, using the right voice, with the right terms and structure)
  • Run out of content ideas (you’ll have unending repository of real customer question data and targeted, high opportunity keywords to start creating content for immediately)
  • Be overwhelmed with your content, out of time, and unsure of real content ROI you now have a repeatable proven system for success every time.

Instead, you’ll be a trusted authority with  a treasure trove of content ideas to pull from whenever you need them: you’ll be able to construct a high-value, easy-to-understand editorial calendar for any brand in minutes, track and prove the ROI of your content, and even know how to advise your clients on audience-relevant, high ROI topics and keywords with your newfound skills.

In this all-access pass, you’ll get permanent access to the entire curriculum of the Practical Content Strategy Certification Course: all 75+ individual lessons, 6 modules, 6 workbooks, BSEs (Brand Strategy Exercises), and over 15 resources, packaged in an easy-to-learn, 6-week format.

You’ll also get personal training and mentoring from Julia and her team, and a private student community for guidance as you progress throughout the course. Includes a vault of student extras: swipe files, exact templates and team building blueprints you can use in your own content marketing.

In the six core modules, you’re actually doing the skills you learn through key BSEs (Brand Strategy Exercises) where you build an entire brand strategy, exclusively developed for this course by instructor Julia McCoy.

You’ll hit the ground running in just six short weeks with a sample Brand Content Strategy that you’ve created from scratch, and can now use in your portfolio to showcase your skills to clients.

This is a step-by-step training experience. No more guesswork. Over 75 total individual, highly visual, short lessons: workbooks for every core module, and multiple templates and resources that make it easy to learn, use and start using the skillsets you’re taught in each lesson.

All-Access Course Certification

6-week self-paced course

All lectures, content, curriculum

Certification after completion

Instructor mentoring and review


6 Modules / 88 lessons / 36 hours
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